paws and claws
Design Skills Used:
Website Design:
Background
paws and claws is a dedicated pet treat and pet accessory brand aimed to help pet owners bond with their pet while allowing them to ensure their pet is happy and healthy. When paws and claws initially reached out to me they were in the early stages of their brand development and were still trying to find their niche. They also wanted to create an identity and define their space in the pet industry.
Initial Research
Concept Development
Finalized Brand Elements
Problems and Challenges
One of the biggest challenges I addressed with this design was creating a brand identity that would resonate with pet owners. The design had to communicate their dedication to a pets well being, helping pet owners grow their relationship with their pet and how they make quality products with their audience in mind. paws and claws wanted to ensure pet owners know what their pets are eating to make sure their happy and healthy at all stages of their lives. While also being memorable which will keep pet owners coming back.
Real World Application
Results and Outcome
Through the thoughtful creation of this brand identity, paws and claws have significantly grown. The design reflects their commitment to pets and their happiness and health while providing a variety of products for pets to enjoy. We also created a product that is like no other pet treat brand. This product is a “make your own pet treat” which allows owners to spend time with their pet and truly grow their love for one another. paws and claws transformation allows them to define a unique space in the industry and will lead them on a path of growth and success.
