Artwears
Design Skills Used:
Background
Artwears is a clothing brand that is inspired by the impressionism art movement with the purpose of showing how memorable work from the past can be brought back into a modern light. Artwears clothing uses fabrics that encase famous paintings from this art movement time bringing vibrant colours into their audiences wardrobe, while providing a fashionable statement piece that allows you to stand out.
Concept Development
Finalized Brand Elements
Problems and Challenges
The first challenge I faced while creating this brand identity was unsure the brand conveyed the embrace to the art movement while also ensuring its elegant feel without making the brand feel focused in the impressionist style was ensuring that their audience saw ArtWears as a modern stylish clothing brand that embrace the movements inspirations.
Real World Application
Results and Outcome
My goal with Artwears was to pay homage to the brilliant artists of the impressionist movement while creating something that would allow new generations to admire their work in a unique way. By creating this uniquely modern brand it allowed the audience to see a new take on art history in the present. Providing vibrant visuals not used often in our minimalist world creates an eye chasing aspect to the ArtWears marketing. Overall I believe all the elements above help show how ArtWears is much more then a clothing brand .
