EARTHY AUTHENTIC SPA
Design Skills Used:
Background
EARTHY AUTHENTIC is a natural wellness spa that wants to make sure their services enhance their consumer’s natural beauty. When EARTHY AUTHENTIC came to me they had just entered their business journey, they didn’t know where to start creating their identity or who to market too. My goal was to start by designing a brand package that fit their mission and values along with assets that would allow them to build their brand awareness both professionally and commercially.
Initial Research
Concept Development
Finalized Brand Elements
Problems and Challenges
The main problem I solved was to create a cohesive brand that would reflect EARTHY AUTHENTIC’s mission of using natural treatments that enhance the wellness of their audience. Some challenges while designing was to make sure I created a unique style through assets that would also ensure that customers knew about their natural products while showcasing all their services. Another element they wanted to reflect was the spas easy appointment process and their affordable pricing. They also wanted brand stationary assets that would provide a professional but unique side to their corporate identity.
Real World Application
Results and Outcome
This brand design built a strong brand presence for EARTHY AUTHENTIC, embodying their natural mission. The unique branding also helped the spa stand out from their competitors while representing their earthy and authentic feel. Along with assets for both professional and commercial use like a distinct brochure for potential customers, to a polished letterhead for corporate documents. Overall EARTHY AUTHENTIC is now positioned to attract a loyal audience that aligns with both the brand and commitment to natural wellness.
