Monarch Tea
Design Skills Used:
Background
Monarch Tea is a personal passion project. Monarch Tea is a tea brand that is made with a variety of flavours but its main purpose is to make your tea experience visually appealing while admiring the nature around us. For this I made a full brand visual identity, physical assets and unique packaging that brings the whole design together.
Initial Research
Concept Development
Finalized Brand Elements
Problems and Challenges
The main problems when designing was making branding that was unique enough to stand out from competitors but still be something people would enjoy. Some challenges I faced was making sure my design gave off a sustainable and quality feel to the audience. One of the biggest issues nature faces today is the effects of climate change and I wanted to highlight this issue. Another challenge I found while designing Monarch Tea was to make sure it was modern and not perceived as a novelty product. Monarch Tea is a product made to stand out and elevates the tea industry while helping preserve nature.
Real World Application
Results and Outcome
With Monarch Tea I successfully established a cohesive brand identity while creating a balance between unique and universal appeal while creating a product that is both sustainable and helps contribute back to nature. Monarch Tea gives a portion of its proceeds to butterfly relief charities to ensure that nature stays beautiful and butterflies stay around. The design of the advertisement flyers, packaging and tea bags make this brand stand out in the large industry of teas. Overall I feel the branding allows the audience to appreciate the experience that Monarch Tea creates.
